NICE TO MEET YOU.
Hi, I’m Ann — a brand strategy consultant who helps people define and tell their story in an authentic, unforgettable way.
I’ve been in the trenches with creatives, stood side-by-side with CEOs, and coached entrepreneurs from idea through market launch.
My practice is based in brand-led strategy, and is focused exclusively on the needs and motivations of real human people. I believe big creative ideas work best when they’re aimed at solving real problems.
I believe that every organization has the potential to become a standout brand, and that people-focused, purpose-driven businesses are the key to a better world.
“Strategy frameworks are a dime a dozen. But
when you’re passionate about the problem itself, you stop being a hammer looking for a nail,
and become open to creative solutions that
DRIVE real change.”
Trusted by
Brands across categories have relied on my for strategic and creative recommendations critical to their business growth and brand experience.
AARP
Allscripts
Appian
Armstrong McGuire
BASF
Bayer Crop Science
Breast Cancer Index
Cambrex
Delta Dental of NC
Downtown Raleigh Alliance
eCat by SuperCat
GE
HH Architecture
HYER Boots
IBM
Innovate Raleigh
KickDry
Kinderbean Pet Co.
Mercury Health x WebMD
Merz
MetLife
Now Serving
Pinecrest Durham
PriceFX
Psychable
The Raleigh Chamber
Research Triangle Regional Partnership
Ripe Revival
Salix Pharmaceuticals
Samsung
SEPI
SignatureFD
Soapbox Films
Spectraforce
Spreedly
SuperCat
Syniti, a Capgemini Company
Teleflex
TrialCard+
Triangle DEI Alliance
UNC-Rex Healthcare
United Therapeutics
US State Department
Wake Tech Foundation
Vital Plan
SKILLS & EXPERIENCE
Advertising • B2B • B2C • Brand Strategy • Brand Design • Brand Experience • Brand Governance • Brand Marketing • Branding • Business Strategy • Business Development • Campaign Strategy • Consulting • Consumer Insights • Content Marketing • Copywriting • Creative Direction • Culture • Customer Engagement • Design Thinking • Direct to Consumer • Employee Engagement • Enterprise Marketing • Experiential • Healthcare Marketing • Interactive • Leadership • Market Research • Marketing Strategy • Startups • Strategic Planning • User Experience
AWARDS
Silver Anvil / Nonprofit Campaign
The Sunday Supper: A Benefit for Hurricane Matthew
PRSA / 2017
Gold Stevie / Digital Campaign
IBM: Mainframe 50th Anniversary
American Business Awards / 2015
Gold ADDY / Interactive Game
Vitamin Talent: Project Manager Mania
Triangle AdFed / American Advertising Awards / 2015
Platinum MarCom / Interactive Infographic
Vitamin Talent: The Power of UX
International Competition for Marketing & Communication Professionals / 2014
Platinum AVA / Digital Marketing Campaign
IBM: Mainframe 50th Anniversary
AVA Digital Awards / 2015
MM&M Finalist/ Best Total Integrated Campaign
Salix Pharmaceuticals: Colonoscopy for Dummies
Medical Marketing & Media Awards / 2012