STRATEGY + CREATIVE

Ann Powell is an award-winning brand strategist & creative director with two decades of experience in B2B, B2C, healthcare, technology, and consumer goods. 

PROJECT SPOTLIGHT

SPREEDLY

Spreedly’s Payments Orchestration platform accelerates global commerce by offering a secure and flexible platform that welcomes all payments participants.

+ Research
+ Strategic positioning
+ Branding & identity
+ Product naming

#FinTech #Software #Commerce

“Our partnership aligned our new brand with our growth potential… all while keeping true to our core values.”

— Randy Guard, CMO, Spreedly

  • “I am happy to say that since working with Ann, we have put out several proposals that will result in nearly $500K in project work in the span of just a few months.”

    VP Growth

  • “The level of strategy and creativity Ann brings to the table — the ideas, the concepts, the proposals — is so what our team has needed.”

    Director, Client Success

  • “Ann gives clients the ability to be brave.”

    Strategy Partner

  • "Ann completely changed the way we see ourselves."

    VP Development

  • "Ann develops critical strategies so effectively and with great care, thought and thoroughness. We can be brutally honest with each other for the sake of improving the outcome. . .Just a singular motivation to deliver great work."

    Strategy Partner

  • "Ann's inherent understanding of brand is completely off the charts. The wealth of knowledge she brings, along with her sense of humor makes challenging work much more manageable."

    Chief Marketing Officer

  • "Ann has the ability to weave her way into the skill sets of others and push creative limits that they may not have known existed."

    Chief Creative Officer

BRAND, STRATEGY & CREATIVE

People-focused brand strategy is mission-critical for businesses in every category. Using consumer insights, strategic positioning, brand & experience development, and creative campaigns, I can help you find your best opportunities to win.

My services are booked through Offset Collective, where my amazing partner Sarah Williams and I help our clients build unforgettable brands every day.

  • + Market Research
    + Consumer Insights
    + Focus Groups/IDIs
    + Strategic Positioning
    + Brand & Product Naming
    + Brand & Product Architecture

  • + Design Workshops/Strategy
    + Brand Platform Development
    + Brand Narrative
    + Messaging & Content
    + Creative Direction

  • + Human-Centric Strategy
    + Vision/Mission Alignment
    + Core Values Development
    + Employee/Client Engagement
    + Brand/Culture Experience
    + Content Marketing/Strategy
    + Go-to-Market Planning